The Client
Strengthening the textile network is a priority for the City of Amsterdam due to the significant impact of textiles in the city. The TextielHUB presents a unique opportunity to support frontrunners in the textile industry and foster collaboration among them, says Dieuwertje de Wagenaar, Senior Policy Advisor for Circular Textiles at the City of Amsterdam.
Our team developed and executed a full campaign including a comprehensive brand identity, website, public relations, event productions, film production and a social media strategy en campaign content production.
The TextielHUB launch event brought together over a hundred guests — designers, sustainability advocates, industry leaders, and curious citizens — all united by a shared vision of a circular future. Attendees explored the space, met key players, and discovered cutting-edge solutions, proving that when innovative minds come together, change is inevitable.
The highlight of the event was a dynamic panel discussion featuring leading voices in sustainable fashion.
Conclusion: if we want to accelerate the transition towards a more circular fashion and textile industry, big companies should join forces with the smaller pioneers. The TextielHUB could facilitate this process.
Following the launch with 150+ visitors, the enthusiasm continued with Matching Day, where over 40 eager companies explored how they could become part of the TextielHUB ecosystem. Guided by Brokkenmakers, these companies discovered opportunities for collaboration, innovation, and circular impact.
"We had to seek out all the pioneers ourselves to make our supply chain more circular. It would be a huge advantage to have all these partners gathered under one roof.”
Marielle van Dillen – ZEEMAN
"
