Who dares to do it different?

12.09.2019

 

During the fashion event Modefabriek, MUMSTER went looking for initiatives that understand how you can make a positive contribution to the clothing industry and, most importantly, entrepreneurs who actually dare to take the step to choose their own way! What vision lies behind these brave and quirky entrepreneurs?

 

 

 

‘It should be a standard that people are concerned with sustainability’ - Dom Amsterdam. Unfortunately this is not the case and therefore it is Dom Amsterdam’s mission to inspire as many people as possible to do things differently. The owners combined their interests in both fashion and sustainability and created a innovative fashion brand. The first items were produced in the Netherlands on a sewing machine … which Diede got from his mother. How sweet! The production is still taking place in the Netherlands, but it is outsourced to talented refugees from Makers Unite.

 

 

The products are made with love for fashion and sustainability, but with a ‘fuck you’ to the fast fashion industry.

 

 

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Sophi Lou designs the perfect detailed everlasting models. We started last year with a T-shirt and the main goal: Design without generating waste. We did a broad research on the perfect fit, fabrics and patterns. We are the brand with the perfect circular items for everyones wardrobe. 

 

 

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Keeping alive the old crafts and techniques in a cool way is the core of Blueprint Amsterdam. The brand works a lot with indigo and a lot of denim brands. All the creations are dyed plant-based (with indigo plants from Celia’s own Garden). The items are dyed in large vessels filled with water, indigo, fructose and lime. Directly after dying the original white items turn green, but the oxygen causes the substance to oxidize and the fabric transform into blue. Celia Geraedts the owner of the brand started as a designer at the denim brand Levi’s. She wanted to know more about indigo and traveled through Japan. Various crafts are now coming together in her own brand Blue Print Amsterdam.

 

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The Modefabriek tour continued to Maium, a raincoat brand where each jacket is made of 66 plastic bottles. With their coats they encourage people to take the bike also when it rains instead of the car. This gives the brand a dual mission. The jackets can be zipped on the sides, the front of the jacket can be thrown over the bicycle handlebar so also your legs stay dry on the bike. The samples and residual fabrics are used to make bags, so they have less waste. 

 

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Belle's Club  is designed by Sylvia Blaazer. The products are made from 100% recycled fabrics, with 70% cotton and 30% polyester. €2,50 of the profit goes to Mama Cash, a foundation that stands up for women's rights world wide. The production of Belle's Club takes place in a certified factory in India, which means the workers in the factory work in a safe environment and these conditions are being monitored by independent parties.

 

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We also came across a super talented and creative woman, Sophie from Ultimate Orginal. She makes custom made items on request and gives a second life to items that people don’t wear anymore. In this way she contributes to sustainable fashion. Instead of recycling, she reuses the items by transforming the items infor true art works with self made prints. One of her customers is the famous Dutch DJ Armin van Buuren.

 

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The brand Elements of Freedom started in 2014 in a reaction on the polluting fast fashion industry. We first start to improve the rational aspects and started with the fair working conditions and afterwards we continued with the fair materials. We are working very close together with our manufacturers and visit them a few times a year so on every aspect we are on the same level so in the end we can create fabrics that meet all the requirements. 

 

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Last but not least J-lab3l is a brand focussing on the conscious women between 20 and 40. We are that conscious woman, when we started this brand we just noticed that we were missing something in the sustainable fashion industry. We found out that there is often the same offer and the sustainable brands all have, in Dutch called, a little bit ‘Geiten wollen sokken imago’. Judith moved to Indonesia to study all the processes in the industry closely. We are both a former lawyer and jurist, enthusiastically take justice to the next level. But with no experiences in the fashion industry, but we do have a passion for fashion.

 

We are both moms of two, aiming to raise our children to become independent, happy, free and conscious human beings.

 

In the frame of ‘practice what you preach’, we decided to give our dream a chance by starting J-LAB3L, trying to make a positive difference in the world. 

 

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Watch full report here on FACEBOOK

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