Fashion Revolution Week - Dear Denim



AMSTERDAM - Fashion Revolution Week is the #whomademyclothes campaign in April, which falls on the anniversary of the Rana Plaza factory collapse, which killed 1138 people and injured many more on 24th April 2013. That is the day Fashion Revolution was born. During this week, brands and producers are encouraged to respond with the hashtag #imadeyourclothes and to demonstrate transparency in their supply chain.


To support the Fashion Revolution Week and promote the upcoming events of Fashion Revolution The Netherlands, MUMSTER and STOEREVROUWEN decided to collaborate and organise an exclusive blogger event in the Denim Core of Amsterdam, Denim City. Fashion Revolution is all about transparancy, showing who made your clothes and how they made it.That's why we decided to take the most relevant sustainable bloggers of this moment on an exclusive denim experience. 


The old Tramworks in Amsterdam-West (De Hallen) is the home for a group of companies and organisations collaborating under the name ‘Denim City HQ’. A global meeting point for denim education, research and enterprise, specifically aimed at innovation and sustainability.


Hal 5 houses a denim workshop that serves to develop craftsmanship and offer practical experience to students of Amsterdam’s denim courses, among those from Jean School (the world’s first full-time 3 year denim developer course).


In the afternoon, the workshop is being used by an upcycling company with ‘Re-use, repair and recycle’ as its motto. Students and other craftsmen perform specialised denim repairs and turn re-collected old jeans into beautiful new products, such as cushion, pillows and other items.


Evenings are reserved for ‘incubator’-style projects; many designers are interested to develop denim garments but do not have the specialised skill or machinery to step into this specialised field.


The archive serves to inspire & inform designers, experts and students about denim & innovation. It will consist of a collection of special jeans, high-grade (sustainable) denims as well as publications and books about all related topics.


The bloggers got the chance to learn all about the complicated and very long process of making a pair of jeans. They were shocked about the fact it cost more than 7 to 8 thousands of liters water to wash a jeans in the color we often desire. That workers spend the whole day scratching pants to get the best look and highly dangerous chemicals, which can cause cancer, are being used every single day, just to get the pants billions of people buy every single year. 


This experience was all about showing the huge amount of work put in by workers every day, in order to realise we have to appreciate these garments a lot more. That's why reparation and upcycling is so important too. We gave the bloggers an unique opportunity to bring their old denim garments and turn it to something they could wear with pride again. 


Awareness, knowledge, appreciation, reparation and upcylcing are the most important values we all have to start believe in very soon. If you want to find out more about these values and take your first step to a better world, check out the Fashion Revolution page to discover the upcoming events in Pakhuis de Zwijger here.  23 - 25 april there will be some impressive events you can visit, so register now for a free ticket on tthe website. There are just some few spots left!



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