Hoth & Bothered

15.03.2016

Tina Collins (originally from New Zealand) is the founder of Amsterdam based label hoth & bothered, organic cotton and silk basics for women which launched late July this year. Tina discovered that the developing countries are still very much a man world. That is why she finds it real inspiring to meet female artisans who are earning their own wage and becoming. She is not only founder of a conscious label, but is also passionate to keep advocating a slow fashion world.

 

Hoth & Bothered chose to use GOTS certified organic cotton and silk because of the impact conventional operations have on the environment and the workers involved. Sustainability is important to ensure high working standards and prevention of discrimination, unfair working conditions and promotes positive change in developing countries.

 

She has spent the last 8 years travelling and living in various cities and always struggled to find high quality staples in particular styles. Tina: ‘When you are living out of a suitcase, you have to compromise with yourself what you can / can’t take.’ So at the end of 2015 she made the decision to create her own basics line of t-shirts and silk camis, the two items she lives in. Tina: ‘I’ve always been environmentally conscious from a young age so I knew the brand would be 100% sustainable in every aspect possible.  Travelling over the years has also been an eye opener to many unpleasant realities.’

 

She has always been driven and motivated by discovering new innovations that promote sustainability. There are so many great brands around now not only in fashion industry, all helping share the voice in the importance of clean and green living.

“Since we cannot change reality, let us change the eyes which see reality.” - Nikos Kazantzakis

 

The price of 1 sustainable garment may be the price of 10 non-sustainable garments but that 1 garment will outlive all of the 10. Choose well and buy less, it will be less expensive in the long run. It is not necessary to change your wardrobe 4 seasons per year so never buy on impulse and always choose wisely. You should always stop and think about how many times you will actually wear that piece of clothing. Something that you only wear once or twice is not worth buying.

 

 

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